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We think about skincare, sleep, supplements and what we eat — but how often do we think about the two eyes staring at our screens all day? We took a closer look at EyeGums, the new £27.99 daily eye-nutrition gummy designed for the screen generation.
There are some parts of modern life we know aren’t particularly kind to us.
Sitting down for too long. Going to bed with our phone. Checking emails before we’ve even got out of bed.
And then there are the things we barely think about at all.
Our eyes are a good example.
A laptop for work. A phone in between meetings. Google Maps on the school run. Messages from friends. Online shopping. Netflix in the evening. Another quick scroll before bed.
For many of us, screens aren’t something we can realistically remove from our lives.
But it does raise a surprisingly simple question:
If we’re becoming more conscious about supporting our skin, sleep, gut and general wellbeing, why do our eyes so often get forgotten?
That is the idea behind EyeGums, a new daily nutritional supplement developed specifically for people living screen-heavy lives.
And after looking at what’s inside them, we can see why the concept is getting our attention.
What exactly are EyeGums?
EyeGums describe themselves as:
“Daily eye nutrition for the screen generation.”
They’re berry-flavoured gummies containing a targeted combination of nutrients and plant extracts associated with eye nutrition, including:
- Lutein
- Zeaxanthin
- Astaxanthin
- Zinc
- Blackcurrant anthocyanins
- Maqui berry
- Carrot extract
Rather than creating another general multivitamin with a token eye ingredient added to it, the formula has been built specifically around eye nutrition.
That’s probably the first thing we liked about it.
EyeGums also says its gummies are vegan, low sugar, non-GMO, halal and gluten-free, contain no artificial colours or fillers, are made in the UK and are third-party tested.
A pack contains 30 daily gummies and costs £27.99, which works out at around 93p a day.
Why screen-heavy life can leave our eyes feeling exhausted
Anyone who has finished a long laptop day with eyes that feel dry, heavy, blurry or simply desperate to close them will know the feeling.
There are good physiological reasons for this.
Prolonged screen use has been associated with symptoms including eye strain, dryness, burning, irritation and blurred vision. Changes in blinking — particularly reduced or incomplete blinking during visually demanding tasks — can affect the tear film covering the front of the eye.
That doesn’t mean screens are secretly “burning” your eyes or that every hour spent on a laptop causes permanent damage.
But it does mean that our eyes are being asked to perform prolonged near-work in a way that is historically quite unusual.
And that’s where EyeGums becomes interesting.
It doesn’t suggest that you should abandon sensible habits such as taking breaks or having regular eye tests.
Instead, it approaches the issue from another direction:
nutrition.
The two ingredients that immediately caught our attention
The stars of the EyeGums formula are probably lutein and zeaxanthin.
Unlike many wellness ingredients that suddenly become fashionable, these two nutrients have a very direct relationship with the eye.
Lutein and zeaxanthin are carotenoids that naturally accumulate in the macula — the central part of the retina involved in detailed vision — where they contribute to macular pigment.
And they’re increasingly being studied in people who spend significant amounts of time using screens.
Research involving adults with high electronic-screen use has investigated supplementation with 10 mg lutein and 2 mg zeaxanthin and reported improvements in several objective eye measurements, including aspects of tear production, tear-film stability and recovery after exposure to bright light.
Importantly, that doesn’t mean everyone taking the nutrients will suddenly feel different.
But it does show why lutein and zeaxanthin make considerably more sense in an eye-focused supplement than simply adding a generic collection of vitamins.
Other controlled research has also found that lutein and zeaxanthin supplementation can increase macular pigment density and influence measures of visual performance.
That’s the sort of evidence we like seeing behind a wellness product: not miracle promises, but ingredients with a plausible role and actual human research behind them.
Then there are the antioxidant-rich extras
EyeGums doesn’t stop at lutein and zeaxanthin.
The formula also contains astaxanthin, blackcurrant anthocyanins and maqui berry.
Anthocyanins are the naturally occurring pigments responsible for the deep purple, red and blue colouring of many berries.
Research has looked at combinations containing lutein, zeaxanthin and botanical extracts such as blackcurrant in people experiencing visual fatigue.
Some studies have reported improvements in measures of eye fatigue following supplementation, although it is important to remember that when several ingredients are tested together it can be difficult to determine exactly which ingredient contributed most.
This distinction matters.
A good supplement shouldn’t need exaggerated promises.
We’d rather see an ingredient included because there is an emerging body of research around it than because it happens to be trending on TikTok.
Zinc might actually be one of the least glamorous — but most important — ingredients
It would be easy to overlook zinc next to ingredients such as astaxanthin and maqui berry.
Don’t.
Zinc is one of the ingredients in the formulation with an established authorised health claim in Great Britain:
Zinc contributes to the maintenance of normal vision.
It also contributes to the protection of cells from oxidative stress, provided the relevant conditions of use are met.
That gives the formula a useful nutritional foundation beneath some of its newer botanical ingredients.
We also like that this isn’t positioned as an “older person’s eye supplement”
For years, the supplement aisle has tended to treat eye health as something you start thinking about later in life.
EyeGums feels very different.
The branding is bright. The gummy format is easy. And the entire idea is aimed at people whose eyes spend their days moving between laptops, smartphones and other screens.
That feels much closer to how younger adults actually live.
You don’t have to wait until your eyesight changes before thinking about your eyes.
In much the same way that we wear SPF before visible sun damage appears or pay attention to nutrition before something goes wrong, there is something refreshingly sensible about making eye nutrition part of an everyday wellbeing routine.
What are they actually like to take?
Another thing EyeGums gets right is the format.
They’re gummies rather than tablets or capsules.
That sounds like a small detail, but anyone with an overflowing supplement cupboard knows that the best formula in the world isn’t particularly useful if you constantly forget to take it.
One berry-flavoured gummy is considerably easier to incorporate into the day.
And visually, EyeGums looks much closer to a modern wellness brand than a traditional pharmacy eye supplement.
That’s likely to matter if the company wants people in their twenties, thirties and forties to start thinking about eye health now rather than decades from now.
Are EyeGums a replacement for eye drops?
No — and they shouldn’t be thought of that way.
Lubricating eye drops work directly on the surface of the eye and can provide relief for certain forms of dryness.
EyeGums is a nutritional supplement.
It works through the same route as any other nutritional supplement: you consume nutrients that are then absorbed and used by the body.
So if your eyes are uncomfortable because you’ve spent ten hours staring at Excel, EyeGums isn’t designed to behave like an instant eye drop.
Think of it more as part of a long-term eye-health routine, alongside sensible screen habits and regular eye examinations.
Persistent dryness, pain, sudden visual changes, flashes, new floaters or unexplained blurred vision should always be assessed professionally rather than self-treated with supplements.
What we particularly like about EyeGums
There are hundreds of supplements competing for space in our morning routines.
EyeGums has one big advantage:
the reason for taking it is extremely easy to understand.
Most of us know we’re spending more time looking at screens than previous generations did.
And while reducing unnecessary screen time is sensible, telling somebody whose job depends on a laptop to simply “use screens less” isn’t particularly realistic.
EyeGums therefore isn’t trying to pretend the modern world doesn’t exist.
It has created a product around it.
We also like that the formula doesn’t rely entirely on one ingredient. Lutein and zeaxanthin form the centre, while zinc provides an established nutritional role and the additional carotenoids and anthocyanin-rich extracts broaden the formulation.
Who do we think EyeGums will appeal to most?
Probably the woman who recognises at least a few of these:
You work on a laptop for much of the day.
Your phone is rarely more than an arm’s length away.
By late afternoon your eyes sometimes feel tired, dry or overworked.
You already think carefully about nutrition and wellbeing.
You’ve built routines for your skin, sleep or fitness — but never really thought about doing the same for your eyes.
And perhaps most importantly, you’re looking for something simple enough that you’ll actually keep taking it.
EyeGums isn’t exclusively for women, of course, but it’s difficult to think of many modern wellness routines where eye health couldn’t reasonably fit.
What we’d still do alongside taking them
We wouldn’t use any supplement as permission to ignore the basics.
Look away from close screens regularly.
Blink.
Go outside.
Keep your screen at a sensible distance.
Make sure your prescription is current if you wear glasses or contact lenses.
And get your eyes tested at the recommended intervals.
Digital eye strain is multifactorial — blinking, near focus, viewing distance, task intensity and other factors can all contribute.
Eye nutrition should therefore sit alongside these habits rather than replace them.
Are EyeGums worth £27.99?
If all you want is the cheapest possible zinc tablet, no.
That’s not really what EyeGums is competing with.
You’re paying for a much more targeted combination of carotenoids, botanical extracts and minerals, together with the gummy format and UK manufacture.
At roughly 93p per day, it sits comfortably within premium wellness-supplement territory.
Whether that’s good value ultimately comes down to priorities.
Plenty of us spend considerably more than £27.99 each month on skincare designed to look after the few millimetres of skin surrounding our eyes.
Spending something on the nutritional health of the eyes themselves suddenly doesn’t seem quite so strange.
WomenDaily Verdict
EyeGums has taken a category traditionally associated with older consumers and made it feel relevant to modern life.
That’s its biggest achievement.
There is credible research behind key ingredients such as lutein and zeaxanthin, zinc has a recognised role in maintaining normal vision, and there is growing research interest in several of the other carotenoids and berry-derived compounds included in the formula.
No gummy can undo every consequence of an overly screen-heavy lifestyle.
But that isn’t really the point.
The appeal is making eye nutrition something proactive rather than reactive — one small daily habit designed around the reality that most of us aren’t putting our laptops and phones away anytime soon.
And perhaps that is the strongest reason EyeGums makes sense:
“What EyeGums gets right is that it starts before the eye drops and the end-of-day discomfort. Rather than waiting until our eyes feel overworked, it puts targeted eye nutrition into the everyday routine — combining macular carotenoids, zinc and antioxidant-rich plant extracts in one simple daily gummy. For anyone whose eyes work as hard as the rest of them does, that feels like a very modern kind of self-care.”
Price: £27.99 for 30 daily gummies
Award Winner: Health & Wellness Award 2025
